It’s the little things that can make the reputation of a billion dollar company.
Last night, I got a tweet from Coca-Cola. As in THE Coca-Cola with 3.2 million followers. They were thanking me for a tweet thanking them for the America the Beautiful ad they ran during the Olympics opening ceremony.
@JimHeathTV We love that you “get” and love our ad!
— Coca-Cola (@CocaCola) August 7, 2016
It may seem like a small thing, but the thought of someone at a huge company like Coke having the authority to tweet “real people” is just awesome!
Needless to say, I picked up a six pack of Diet Coke this morning. Companies can make the day of their customer simply by letting them know they’re listening.
By the way, here’s the ad: