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Each election cycle there are the memorable political ads that are discussed by pundits and politicos for years.

Think “Morning Again in America,” or “Willie Horton,” or “3 AM” or “Daisy Girl.”

For 2016, the most memorable ad may be “Captain Khan.”

Produced by the Hillary Clinton campaign, it is a tearjerker aimed specifically at women in the battleground states of Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Pennsylvania.

Khizr Khan’s son, Captian Humayun Khan, was a United States Army captain who was killed in Iraq in 2004. Khizr Khan spoke out during the Democratic National Convention against Trump’s proposal to restrict Muslim immigration. Trump subsequently found himself in a back and forth with the Khan family in the days after the convention.

In the ad, Khizr Khan says: “In 2004, my son was stationed in Iraq. He saw a suicide bomber approaching his camp. My son moved forward to stop the bomber. When the bomb exploded, he saved everyone in his unit. Only one American soldier died. My son was Captain Humayun Khan. He was 27 years old and he was a Muslim American. I want to ask Mr. Trump: would my son have a place in your America?”

An absolutely devastating ad being released in states where Clinton is pulling away. With only 17 days to go, it’s an effective enough spot that it could help put this election away.

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