Facebook introduced a new brand Monday: FACEBOOK.
The company announced in a blog post that the new brand, which retains the name of the social network, would have a new logo to better indicate all the various products and services it now offers, including Instagram and WhatsApp.
“Today, we’re updating our company branding to be clearer about the products that come from Facebook,” Antonio Lucio, the company’s chief marketing officer, wrote in the blog post. “We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
The efforts come at a time when Facebook and other tech companies are facing heightened antitrust scrutiny.
In October, the New York attorney general announced that 47 state attorneys general are now investigating Facebook for evidence of anticompetitive practices.
All the states involved “are concerned that Facebook may have put consumer data at risk, reduced the quality of consumers’ choices, and increased the price of advertising.”
“This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences,” Lucio wrote.
he new logo features Facebook in capitalized letters with “custom typography.”
The company said the new brand would appear on Instagram, WhatsApp and its other offerings.
Google made a similar move in 2015, but called its new parent company Alphabet and restructured its company to make Google a subsidiary.