Mike Bloomberg is funding a last-minute spending blitz to bolster Joe Biden in Texas and Ohio, directing millions toward television advertising in two red states that have shifted away from President Trump in the general election.
A political adviser to Bloomberg said the billionaire former mayor of New York City would use his super PAC, Independence USA, to air intensive ad campaigns in all television markets in both states.
The cost of the two-state campaign is expected to total around $15 million.
The decision by Bloomberg reflects just how much the electoral landscape appears to have shifted in the final few months of the presidential race, as Trump’s mismanagement of the coronavirus pandemic has intensified his unpopularity and further alienated crucial voting groups like women and suburbanites.
Biden’s campaign has treated Ohio as a competitive battleground for some time, even though Trump carried it by a wide margin in 2016, and more recently, the Democratic ticket has been putting some time and money into Texas.
Senator Kamala Harris is planning to visit the state on Friday.
Howard Wolfson, one of Bloomberg’s closest aides, said the former mayor had recently asked his team to run a round of polls to see whether Trump had unexpected vulnerabilities that could be exploited in the campaign’s closing weeks.
Up to this point, Bloomberg’s general-election activities have focused on Florida, where he has pledged to spend $100 million supporting Biden.
The Bloomberg team conducted polling in a number of states over the weekend and came away convinced that Texas and Ohio represented its best targets — narrowly divided electoral prizes where the war for television airtime is not already cluttered with heavy advertising on either side.
The team presented Bloomberg with the numbers on Monday morning and he gave the go-ahead.
“We believe that Florida will go down to the wire, and we were looking for additional opportunities to expand the map,” Wolfson said. “Texas and Ohio present the best opportunities to do that, in our view.”
Bloomberg is also planning to increase the size of his television ad buys in Florida over the next week, Wolfson said.
Should either Texas or Ohio slip into the Democratic column, it would likely indicate not only a Trump defeat, but also one by a thumping margin.
The two states have 56 Electoral College votes between them, and Trump’s campaign has never devised a path to victory that does not involve carrying both.
And Biden’s campaign has not been relying on either Texas or Ohio to deliver the crucial 270 Electoral College votes needed to seal a victory: Although Democrats are competing to a significant extent in both states, neither of them has risen as high on Biden’s priority list as must-win battlegrounds like Wisconsin and Pennsylvania, or solidly purple states like North Carolina and Georgia.
Trump’s campaign has dismissed the possibility that Texas could flip to the Democratic column, and over the weekend, Rick Perry, the former energy secretary and governor of Texas, told reporters that it was “not a battleground state.”