Ever wonder what it’s like to have a birthday on April 20?
Jim on History explains why 4-20 is cherished by pot smokers around the world as a reason to toke up with friends and massive crowds each year.
Major rallies occur across the country, particularly in places like Colorado and California, where marijuana is legal.
But as support for marijuana legalization grows, the festivities are becoming more mainstream and commercialized.
As a result, marijuana businesses are looking to leverage the holiday to find more ways to sell and market their products.
This puts 4/20’s current iteration in sharp contrast to the holiday once embraced by a counterculture movement largely made up of hippies and others who decried greed, corporate influences, and all things mainstream.
And that tells us a lot about how cannabis is changing in America as marijuana is legalized.
WATCH: Jim on History 4-20 Birthday: