Corona — Latin for “crown” — is one of the most popular beer brands, and its labels are aptly adorned with a golden crown.

But the link between the word “corona” and a global epidemic has led to questions about whether or not Corona is in for a branding nightmare.

The coronavirus, which causes the disease COVID-19, has killed at least 2,900 people around the world since it originated in China in December.

Its name was derived from the crown shape its viral particles form

A new poll has raised concerns about the health of the Corona brand.

The public-relations agency 5WPR surveyed 737 adult US consumers about Corona and found 38% said they “would not buy Corona under any circumstances.”

A total of 16% said they were “confused about whether Corona beer is related to the coronavirus.”

The market-research firm YouGov calculates “buzz” scores for brands based on an average daily sample size of 357 respondents with an opinion on a brand.

The firm also breaks down “purchase intent” for different products and brands based on an average daily sample size of 2,110 participants.

YouGov found that Corona beer’s buzz score dropped from 75 at the start of 2020, around when news of the coronavirus first began to spread, to around 51 in February. YouGov said the beer brand’s additional drop regarding “purchase intent” could also be attributed to it being “closely associated with beach holidays.”

And in a case of unfortunate timing, Corona just released a hard-seltzer campaign based on the slogan “coming ashore soon” — which, given the spread of the coronavirus from China to 55 countries around the globe, landed with a thud on social media.

But for its part, Constellation Brands has maintained that it trusts consumers not to link the epidemic to its beer brand.

“Sales of Corona remain strong, and we appreciate the continued support of Corona drinkers,” a statement said today.