Apple today unveiled its highly-anticipated trio of new iPhones, including its most expensive handset to date.
The 6.5-inch iPhone XS Max will start at $1,099, and boasts a Super Retina Display that now stands as the biggest iPhone display yet.
Apple revealed the new handset alongside its new $999 iPhone XS – a 5.8-inch device CEO Tim Cook says is “by far the most advanced iPhone we have ever created.”
Both, Apple says, are “more waterproof’ than their predecessor, with the ability to survive 30 minutes underwater at up to two meters deep.
Apple’s newest phones are equipped with faster processors and better memory capacities than ever before, relying on Apple’s new A12 Bionic chip.
According to Apple’s Phil Schiller, the XS lineup is ‘the most beautiful iPhone we’ve ever made.’
The firm also unveiled a cheaper model in a bid to ensure their devices ‘reach even more customers,’ with the 6.1-inch iPhone XR shipping at $749.
Apple also revealed the iPhone will support dual SIM cards for the first time.
It will use Apple’s eSIM, a built in electronic sim card that works alongside the primary sim card,, and Apple said it will be available later this year.
The new Series 4 Apple Watch has been redesigned and re-engineered.
The watch can now detect falls and send alerts to emergency contacts, and in what’s said to be an industry first, it’s equipped with an FDA-approved electrical heart sensor that can take an electrocardiogram.